Soloquent specializes in helping technology companies develop go-to-market strategies, programs, and tools enabling them to dramatically increase both the speed of product launch and the overall performance of their selling organizations. With services aimed at both the development and ongoing success of direct and third party sales channel operations, Soloquent provides highly complementary support to traditional marketing activities such as branding, creating market awareness, and developing baseline sales support aids. Soloquent also delivers valuable insight to product engineering teams by providing both market and channel feedback in a structured, actionable manner. Soloquent is also available for hands-on operational support to accelerate the success of the overall go-to-market strategy.

Soloquent's unique services capabilities focus on three key areas of expertise:

1. Expert ability to repackage highly technical product concepts into plain language:

   Most of today's differentiable technology is highly complex by design, however confused sales channels don't sell and confused customers don't buy. Messages need to be concise and formulated so they can be easily communicated without compromising the important details that make the technology unique and compelling. By doing so, knowledge transfer across the channel becomes faster and sales cycles become shorter resulting in lower costs, higher sales, and greater market penetration.

    

2. Deep understanding of sales, sales management, and channel development and management processes, particularly in selling big-ticket complex solutions to corporate accounts:

   Selling complex technology often involves communicating to people at different levels, across multiple departments and during various stages of the sales cycle. As such, rarely can one sales program or tool be used to support all these interactions. In fact, some commonly developed tools can have a detrimental effect when used for the wrong audience or an inappropriate stage of the selling cycle. The most effective programs and tools are tailored not just for the audience but also to meet the changing requirements at each stage of the sale. Additionally, key consideration must be given to how these tools will be incorporated into the channel's sales management processes to ensure maximum support and adoption. Successfully developing and deploying programs and tools with these key concepts in mind maximizes the return on investment.

    

3. Strong process orientation:

   From a distance, sales processes appear to be unstructured, ad-hoc, and more art than science. In reality, consistently successful sales executives and managers are highly disciplined, organized, and make regular use of structured approaches and processes. Programs and tools that are well thought out, have a logical flow, and are designed to be used in a structured, systematic manner are easier to convey, learn and successfully apply without a great deal of oversight and costly support. 

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